直播革命 互聯網創業的下半場pdf

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摘要

全民直播、網紅經濟時代的互聯網創業指南。揭示一直播、YYLIVE、斗魚等風口直播平臺的運營秘密!未來已來!錯過直播就是錯過一個營銷新時代!
“X+直播”:內容創業的”圈地運動”
社交媒體+直播:用直播重構人群關系
VR+直播:人類從此無界
電商+直播:購物體驗至上
語音+直播:不必露臉的才藝表演
財經+直播:直擊核心消費群體
旅游+直播:世界那么大,我想出去走走
直播+紅包:春節里的一場全民狂歡

直播革命 互聯網創業的下半場 作者:王冠雄,鐘多明

直播革命 互聯網創業的下半場 出版社:電子工業出版社

直播革命 互聯網創業的下半場 內容簡介

2016NIANBEICHENGWEIZHIBOXINGYEDEYUANNIAN。SHIJISHANG,ZHIBOXINGYECONG2005NIANYILAI,YIJINGZOUGUOLEJINSHINIANDELISHI。SUIZHUYIDONGHULIANWANGSHIDAIDEDAOLAIHEXINMEITIDEJUEQI,QUANMINZHIBOCHENGWEIXINQUSHI,DALIANGZIBENKAISHIZHUIZHUZHEGEXINFENGKOU。JUBUWANQUANTONGJI,JIEZHI2016NIANNIANDI,YIDONGDUANDEZHIBOAPPYIJINGCHAOGUO300GE。

《ZHIBOGEMING》YISHU,YIYIXIANANLIFENXIWEIQIERUDIAN,CONGCHANYE、XINGYE、JISHUJIMEIJIEDENGJIAODUCHANSHIZHIBOPINGTAIDEXINGQIYUANYIN,ZHIBODEGEZHONGSHANGYEMOSHI,YIJIRUHEYUNYONGZHIBOZHEGEGONGJUCHUANGZAOSHANGYEJIAZHI。

直播革命 互聯網創業的下半場 目錄

QIANYAN

旧版尊龙人生就是博下载ZHIBOLILUNJIEDU:RENLEIMEIJIEFANGSHIDEBIRANQUSHI

1 RENLEIMEIJIEFANGSHIDESHUANGLUOXUANJIEGOU:ZHIBOGEMINGCONGHEERLAI?

旧版尊龙人生就是博下载2 HULIANWANGTURANGDEJINHUAZHILU

3 “WANGHONG”JINHUAZHILU

4 YIDONGZHIBO:NEIRONGXINGYEXIABANCHANGDEKAICHANGSHAO

ZHIBOXINGYETOUXI:FENGKOUZHIDIANDEBAIBODAZHAN

1 JUTOUTONGZHIXIADEGUOJIZHIBOLINGYU

2 ZHIBODEQIANGJIANGUANSHIDAI

3 ZHIBOXINGYEFAZHANSHI:XIUCHANGZHIBO、YOUXIZHIBOHEYIDONGZHIBO

4 SHEJIAOMEITI+ZHIBO:YONGZHIBOZHONGGOURENQUNGUANXI

5 VR+ZHIBO:RENLEICONGCIWUJIE

6 DIANSHANG+ZHIBO:GOUWUTIYANZHISHANG

7 YUYIN+ZHIBO:BUBILULIANDECAIYIBIAOYAN

8 CAIJING+ZHIBO:ZHIJIHEXINXIAOFEIQUNTI

旧版尊龙人生就是博下载9 LVYOU+ZHIBO:SHIJIENEIMEDA,WOXIANGCHUQUZOUZOU

10 ZHIBO+HONGBAO:CHUNJIELIDEYICHANGQUANMINKUANGHUAN

11 BAIBODAZHANLUSISHUISHOU:ZHIBOXINGYEWEILAIGUANKUI

SHACHANGQIUDIANBING:ZHIBOPINGTAIQUANJIEMI

1 QIANGMINGXINGSHUXINGDEHUAJIAO

2 YINGKEXUNSUJUEQIZHIMI

3 YIZHIBODEJUZHENGEMING

4 XINWEN+DEWANGYIZHIBO

旧版尊龙人生就是博下载5 YINIANLIANGLUNRONGZI,DOUYUJIANGCHONGDANGZHIBODAZHANSHOUGEZHE?

6 70TIANSHARUZHIBOPINGTAIDIYITIDUI,MENGXIANGZHIBOPINGSHENME?

旧版尊龙人生就是博下载7 YUYINSHENGTAIJINHUAXIADEYY LIVE

旧版尊龙人生就是博下载8 ZONGYISHIPIN+DELAIFENGZHIBOXINWANFA

旧版尊龙人生就是博下载ZHONGGUOKEJIZHIBO:DIYIPINPAISHIRUHELIANCHENGDE

旧版尊龙人生就是博下载1 YOUYIZHONG“QIANWAN+”ZHIBO,JIAO“XIONGCHUMEI”

2 NEIRONG+YANZHIDEPOJUZHIDAO

3 ZHIBOCHANPINRUHEZUODAOCHAYIHUA:HUOXUWOMENNENGCONG“KUAISHOUZHONG”NEILIXUEDIANSHENME

旧版尊龙人生就是博下载4 HUDONGJIQIAODIANDINGZHIBOZHILIANG

直播革命 互聯網創業的下半場 精彩文摘

NEIRONG+YANZHIDEPOJUZHIDAO

SUIRANZHIBOFENGCHAOYONGQI,DANYEXIANRULEPAOMO、DISUDENGFUMIANHUATIZHONG。YUANYINZAIYU,DANGXIUCHANGZHIBOCHENGWEIZHULIUSHI,ZHIBONEIRONGHEXINWEIXIYUZHUBODE"YANZHI"SHANG,SHOUZHONGYEDUOWEIWUSUOSHISHIDENANXING。ZHEYANGYILAIJIUJIQILE"XING、MIANFEI、WULIAO"SANGEYINSU,BULUNSHIZHUBOHUANSHIZHIBOPINGTAIZHIJIAN,DOUNANZHAODAOJUYOUCHAYIHUADEHEXINJINGZHENGLI。

YIFANGMIANSHIZHUBOHEZHIBOPINGTAICHAYIHUAJINGZHENGLIDEKUIFA,LINGYIFANGMIANZESHIZHIBOPINGTAIHEZHUBODUIYULIULIANGDEGUOFENYILAI。DUIYUSHUANGFANGLAISHUO,ZUIZHUYAODEBIANXIANMOSHIJIUSHIGUANGGAOLUCHUHEFENSIDASHANG。ERZHEYIQIEDOUJIYULIULIANGZHISHANG。ZUGOUDELIULIANG,YIWEIZHUGENGGAODEDASHANGLV,YESHIPINPAIZHUDETOUFANGCANKAO。

旧版尊龙人生就是博下载SHUODAODI,ZHIBODUIYUYANQIUJINGJIHUANSHIYOUHENQIANGDEYILAI。ZAIZHEZHONGYILAIXIA,ZHUBOWEILEXIYINLIULIANG,KEWEISHICHULEHUNSHENDEJIESHU。WANGCHANGDECHANGGE、TIAOWUYUELAIYUEQIANPIANYILV,YIXIEZHUBOSHENZHIKAISHIBUDUANCHAOYUEDAODESHENZHIFALVDEDIXIAN。CENGJINGYOUYIDUANSHIJIAN,ZHIBOPINGTAIBUDUANBAOCHUZHUBOZOUGUANG,SHENZHI"ZHIBOZAOREN"DENGWUJIECAODEXINWEN。

QISHIZHEZHENGSHILIYONGLERENDEYINANXINLI,RENMENDUISEQING、LIEQI、CHAOYUELUNCHANG、SHENCHOUDESHIWUYOUZHUTIANSHENGDEHAOQIXIN。ZHEXIETONGGUOSHEXIANGTOUHEFENSIMENLIANJIEDEZHUBOYOUJISHANYUMANZURENXINGZHONGZHEXIEHUISEDENAIZHIJIANBUDEGUANGDEXUQIU。YUSHIZOUGUANG、BIANPAOZHAKUDANG、SHENGCHICHONGZIZHELEINEIRONGKAISHIYUELAIYUEDUODICHUXIANZAIZHIBODANGZHONG。ZHUBOKAOZHUZHEXIEZHUANLEDALIANGDASHANG,ZHIBOPINGTAIYEHUODELEKEGUANDEFENCHENG。KEZHEYIQIEDOUGEISHEHUICHUANDALEYIZHONGNIUQUDEJIAZHIGUAN,YECUSHIZHIBOSHENCHAZHIDUJIAKUAILUODI。

RUGUOSHUOZHIBODELUANXIANGLAIZIYUNEIRONGDEDANYI、DUIYANQIUJINGJIDEGUOFENYILAI,NEIMEDANGSHENCHAZHIDUCHUTAISHI,SHIFOUYIWEIZHUYIZHIJIASUPAODEZHIBOJIJIANGZOUDAOJINTOU?

DUIZHEYIWENTI,ZHUBO、ZHIBOPINGTAIHEQITANEIRONGCHUANGZUOZHEDOUZAIKAOLV。DUIYUZHUBOLAISHUO,RUHETONGGUOGENGFENGFUDENEIRONGBIAOXIANXINGSHITIGAOGERENSHINENG,XINGCHENGGENGZHUDONGHEDUOWEIDUDENEIRONGCAINENGZAIBIANXIANFANGSHISHANGYOUGENGDUODEHUAYUQUAN。ZHIBOPINGTAIZEDUIZHEYIDIANZUIWEIJINZHANG,DAZAOCHUANGXINXING、JUYOUBILEIXINGDENEIRONG,XINGCHENGCHAYIHUAJINGZHENGYOUSHI,ZAIJIANGUANLAILINZHIQIANJINZAOBAITUODUIYULEZHIBODEGUODUYILAI,CAINENGRANGPINGTAIZAIHONGHAIZHIBOZHONGTUOYINGERCHU。ZHIYUQITANEIRONGCHUANGZUOZHE,DADUODOUKANZHONGLEZHIBOZHEYIFENGKOUDEQUSHI,XIWANGJIEZHUZHIBODELIULIANGSHIXIANIPDEDAZAO。

旧版尊龙人生就是博下载ZAINEIRONGSHANG,ZHUANYEZHIBOBEISHIZUOZUIJUQIANJINGDEYIZHONG。ZHISHI、JIAOYU、KEJI、CAIJINGLEIDEZHIBOCHANPINZHENGZHUJIANCHUXIANYURENMENDESHIYEZHONG,ZHUBOBUZAIJINJINSHIYUFENSIHUDONG,YONGWAIBIAOHELIEQIXINGWEIXIYINFENSI,ERSHIXIANGFENSICHUANBOZIJIZAIZHUANYELINGYUDEZHISHI。ZHEYANGYILAI,ZHUBOJIUKEYIYIKAOZIJIDEZHISHINENGLI、FANCHOUXINGCHENGHETARENDEQUBIE,ZHIBOPINGTAIYEKEYIGENGJIACHUIZHIHUA,QUXIANGXIFENLANHAISHICHANGERBIKAIHONGHAIJINGZHENG。

ZHUANYEZHIBODEJUXIANYOULIANGDIAN。YIFANGMIAN,XIANGBIHUIYUFENSIHUDONG、GAOYANZHIDEYULEZHUBO,ZHUANYELINGYUDEZHUBOSUIRANJUYOUZUGOUDEZHISHI,QUEQUEFABIAODAHEHUDONGNENGLI,HENRONGYIRANGFENSIGANDAOKUZAOHEYANJUAN。LINGYIFANGMIAN,XIANBUSHUOYONGZHIBOZHEZHONGXINGSHIZHANXIANZHISHISHIFOUZHENDEBITUWEN、YINPINGENGJIAHESHI,ZHUANYEXINGYEDEDAVZAIZHIBOSHI,XIYINDAODECHANGCHANGSHIZIJIDEGUYOUFENSI,RUGUOHEPINPAIHEZUO,HENNANLIYONGZHIBOPINGTAIDESHINENGWEICHUANBOZUOJIAFA。DUIYUPINPAISHANG,YEHENNANKANDAOTOUFANGZHUANYEZHIBOHETUWEN、SHIPINDENGQUDAOQUBIE--SUIRANXINGSHIBUTONG,DANSHOUZHONGSHITONGYIPIREN。

NEIMEYOUMEIYOUYIZHONGKENENG,RANGZHUANYEZHIBOYEYULEQILAI?ZAINEIRONGFANGMIAN,JIBAOZHENGZHISHIHANJINLIANG,YOUNENGTONGGUOHUDONGXINGHEQUWEIXINGBAOZHENGFENSIDELIUCUN。DUIYUZHUBO,YENENGXIYINGENGDUOYUANLAISHINENGQUANYIWAIDEFENSILAISHIXIANRENQIDEDAZAO。GENGZHONGYAODESHI,RANGPINPAIZHUJINENGCHUANBOXIANGXIDE、YOUGANHUODEPINPAIXINXI,YOUNENGLIYONGZHIBOQIANGHUDONGXING、QIANGLIULIANGJUJIDEQUDAOTEXINGSHIXIANPUGUANG。

旧版尊龙人生就是博下载MUQIANLIUXINGDEFANGSHIYOUJIZHONG,YIZHONGSHILIYONGMINGRENXIAOYING,RULEIJUN、GAOXIAOSONGDENGZHUANYELINGYUMINGRENHUOZHIMINGQIYEJIAZUOZHIBO,YINWEIZHEXIERENZIDAIGEGELINGYUDEFENSI,YOUSHENWEIMINGREN,JUYOUHUATIXING,NENGXIYINLAIZIRANLIULIANG。TONGSHI,QIZAIZHUANYELINGYUDEJIANSHUYENENGMANZUZHIBODEZHUANYEXING。JUXIANZAIYU,ZHEXIEMINGRENHENNANYONGYOUZUGOUDESHIJIANJIANCHIZUOZHIBO,DADUOSHIWANPIAOXINGZHI,QIEMINGRENSHUYUXIQUEZIYUAN,HENNANRANGPINPAIJIAYILIYONG,LINGYIZHONGZESHIZHENDUIXINGDIPEIYANGXIANGGUANRENCAI。XIANZAIZAIHENDUO"WANGHONG"JINGJIGONGSIZHONG,HUIYOUDUIXIANGGUANZHUBODEPEIXUN,ZHEYANGZHUBOJIUNENGJUBEIZHUANYEZHISHIHEZHIBOJIQIAO。DANZHEZHONGFANGSHIYISHIXUYAOZHUBOHAOFEIDALIANGDESHIJIANHECHENGBEN,ERSHIZHISHIHEYOUXI、MEISHIDENGLINGYU,DUIYUKEJI、CAIJINGDENGLINGYULAISHUO,ZEXUYAOCHANGSHIJIANDEJILEI,ERWUFATONGGUOSHIJIANSUCHENG。

旧版尊龙人生就是博下载DANGRAN,ZAIXINGYEDUIYUZHUANYEZHIBODETANSUOZHONG,YEZHUJIANJIANDAOLEBUSHAOCHENGXIAO。

圖書網:直播革命 互聯網創業的下半場pdf

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